Trade Associations Paper Essay Example | Topics and Well Written Essays - 1000 words

flip Associations Paper - Essay ExampleToday, the association represents a total of 400 companies, 9,000 brands, and over one degree centigrade billion dollars in advertising and merchandising.In many ways, the ANA is the prime example of a working regional trade association. The association is headquartered in two distinct locations, where both locations perform two different functions. The front location, in New York City, regulates the practices of marketers and sets forth industry initiatives. The second location, in Washington D.C., manages industry affairs and the race between marketers and legislative rights, as well as a focus on public policy. Because ANA social status is open only to client-side trade organizations, agencies and media companies are not eligible for membership. Joining the association brings client-side marketers several advantages, including marketing/media committees, workshops, national conferences, advocacy initiatives, dedicated research experts, and marketing insights in an online database. Thus, ANA membership is beneficial to all sorts of marketing companies.With 45 companies looking to advance the interests of advertisers and their clients, the Association of National Advertising Managers evolved nearly a century agone in 1910. In 1914, with prominent clients such as Macey Company, Burroughs Adding Machine Company, and Sherwin Williams Company, the trade association adopted the topical title of the Association of National Advertisers. Since its creation, the goals of the organization have not changed. The organization set out to make positive relationships between advertisers and agencies and regional and national industries. The associations purpose is to maintain advertising as a necessary and valuable economic factor, as well as to promote efficiency and indebtedness in advertising, which includes advancing the interests of its individual members. At the time of its formation, the ANA was structured to handle indus try relationships and the interests